Skip to main content
Social content requires speed and consistency: the right message, the right format, the right voice, across every channel, every day. A marketing agent in Hops helps your social team move faster without losing quality.

​
What your agent does for social teams

  • Draft posts from campaign briefs, product updates, and approved messaging
  • Adapt content across formats. Turn a long-form post into a thread, a short caption, or a LinkedIn article
  • Maintain brand voice with your voice guide and messaging framework pinned. Your agent writes on-brand by default
  • Repurpose content: take a blog post, a customer story, or a launch announcement and produce channel-specific versions
  • Review for consistency: ask your agent to check a draft against your pinned brand guidelines

​
Example workflows

Campaign content calendar
Pin the campaign brief and content goals. Ask your agent to draft a week of social posts across your active channels. It uses the brief, your voice guide, and previous approved posts to stay consistent. Review and adjust.
Adapting a launch announcement
Your product team posts a launch update in Slack. Ask your agent to turn it into: a LinkedIn post, a Twitter/X thread, and an Instagram caption. Each one adapted to the channel’s format and character count.
Voice check
Paste a draft and ask your agent to flag anything that doesn’t match your pinned brand voice guide. It identifies the specific lines and suggests rewrites.

​
Setup tips

  • Pin your brand voice guide in every social Space. Your agent references it automatically
  • Pin approved post examples so your agent has models to follow
  • Connect your content calendar tool so your agent can see what’s scheduled and what’s coming

Related topics

Marketing