What your agent does for copywriting teams
- First drafts: from a brief, a product description, or a creative direction note
- Revisions: “make this shorter,” “tighten the headline,” “remove the jargon.” Your agent revises to a specific direction
- Voice consistency: with your brand guide and approved examples pinned, drafts stay on-voice by default
- Format adaptation: take one piece of approved copy and adapt it to multiple formats, lengths, or channels
- Copy review: paste a draft and ask your agent to flag anything that reads off-brand, unclear, or against your style guide
Example workflows
Homepage copy draftPin the brand guide, messaging framework, and product one-pager. Ask your agent to draft homepage headlines and supporting copy. It uses the pinned context, not a blank slate. Review, give direction, and ask for another pass.Copy review pass
Paste a draft and ask: “Flag anything that doesn’t match our voice guide. Be specific.” Your agent reads the draft against your pinned style guide and returns annotated feedback with line-by-line notes.Copy library
Build a running artifact in the Marketing Space: approved headlines, CTAs, and product descriptions. Ask your agent to update it when new copy is approved. Your team always has a current, searchable copy library.
Voice and tone guidance
Your agent follows your voice, whatever it is, as long as it’s documented and pinned. Pin your brand voice guide in every Space where copy gets written. If your team’s voice has specific rules (no passive voice, no exclamation marks, sentence case for headings), write them in the Space-specific instructions for your agent. See Agent Instructions.Setup tips
- Pin your brand voice guide: your agent references it every time
- Pin approved copy examples: models are the fastest way to calibrate voice
- Write Space-specific instructions for tone, format, and constraints unique to this campaign or client