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SEO content requires balancing search intent, brand voice, and accuracy, across a lot of content, consistently. A marketing agent in Hops helps your SEO team scale without sacrificing quality.

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What your agent does for SEO teams

  • Topic and keyword research: summarize research from connected tools into briefs your writers can act on
  • Content briefs: draft SEO briefs from keyword research, SERP analysis notes, and your content strategy docs
  • Content drafts: produce first-draft articles from a brief, with headers and structure mapped to the target query
  • Content updates: identify outdated sections in existing content and draft revised versions
  • Internal linking suggestions: surface relevant existing content from your connected tools for linking opportunities

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Example workflows

From keyword to brief
Your SEO tool flags a keyword opportunity. You paste the summary into the Space thread. Your agent reads it alongside your content strategy (pinned), drafts a 500-word content brief with recommended structure, target word count, and angle. Review and assign to a writer.
Content refresh
Paste the URL and a performance note (“traffic dropped 30%, probably outdated”). Ask your agent to identify which sections need updating and draft revised versions for each. It uses your connected tools to find the current accurate information.
Internal link audit
Ask your agent to read a new draft and suggest 3 to 5 internal links to existing content. It reads from your connected content library (Google Drive, Notion, or your CMS) and returns specific suggestions with page titles and anchor text.

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Setup tips

  • Connect your content library (Google Drive, Notion, or your CMS) so your agent can read existing content for research and linking
  • Pin your content strategy and SEO guidelines so every brief your agent produces is aligned
  • Pin your keyword research docs for your agent to reference when drafting briefs

Related topics

Marketing