> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hops.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Social media

> Draft, adapt, and schedule social content with your brand voice and campaign context already loaded.

Social content requires speed and consistency: the right message, the right format, the right voice, across every channel, every day. A marketing agent in Hops helps your social team move faster without losing quality.

## What your agent does for social teams

* **Draft posts** from campaign briefs, product updates, and approved messaging
* **Adapt content** across formats. Turn a long-form post into a thread, a short caption, or a LinkedIn article
* **Maintain brand voice** with your voice guide and messaging framework pinned. Your agent writes on-brand by default
* **Repurpose content**: take a blog post, a customer story, or a launch announcement and produce channel-specific versions
* **Review for consistency**: ask your agent to check a draft against your pinned brand guidelines

## Example workflows

**Campaign content calendar**

> Pin the campaign brief and content goals. Ask your agent to draft a week of social posts across your active channels. It uses the brief, your voice guide, and previous approved posts to stay consistent. Review and adjust.

**Adapting a launch announcement**

> Your product team posts a launch update in Slack. Ask your agent to turn it into: a LinkedIn post, a Twitter/X thread, and an Instagram caption. Each one adapted to the channel's format and character count.

**Voice check**

> Paste a draft and ask your agent to flag anything that doesn't match your pinned brand voice guide. It identifies the specific lines and suggests rewrites.

## Setup tips

* **Pin your brand voice guide** in every social Space. Your agent references it automatically
* **Pin approved post examples** so your agent has models to follow
* **Connect your content calendar tool** so your agent can see what's scheduled and what's coming

## Related

* [Marketing overview](/teams/marketing/overview)
* [Copywriting](/teams/marketing/copywriting)
* [Pins](/spaces/pins)


## Related topics

- [Marketing](/docs/teams/marketing/overview.md)