> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hops.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO

> Research, brief, and create content with SEO context built into every step.

SEO content requires balancing search intent, brand voice, and accuracy, across a lot of content, consistently. A marketing agent in Hops helps your SEO team scale without sacrificing quality.

## What your agent does for SEO teams

* **Topic and keyword research**: summarize research from connected tools into briefs your writers can act on
* **Content briefs**: draft SEO briefs from keyword research, SERP analysis notes, and your content strategy docs
* **Content drafts**: produce first-draft articles from a brief, with headers and structure mapped to the target query
* **Content updates**: identify outdated sections in existing content and draft revised versions
* **Internal linking suggestions**: surface relevant existing content from your connected tools for linking opportunities

## Example workflows

**From keyword to brief**

> Your SEO tool flags a keyword opportunity. You paste the summary into the Space thread. Your agent reads it alongside your content strategy (pinned), drafts a 500-word content brief with recommended structure, target word count, and angle. Review and assign to a writer.

**Content refresh**

> Paste the URL and a performance note ("traffic dropped 30%, probably outdated"). Ask your agent to identify which sections need updating and draft revised versions for each. It uses your connected tools to find the current accurate information.

**Internal link audit**

> Ask your agent to read a new draft and suggest 3 to 5 internal links to existing content. It reads from your connected content library (Google Drive, Notion, or your CMS) and returns specific suggestions with page titles and anchor text.

## Setup tips

* **Connect your content library** (Google Drive, Notion, or your CMS) so your agent can read existing content for research and linking
* **Pin your content strategy and SEO guidelines** so every brief your agent produces is aligned
* **Pin your keyword research docs** for your agent to reference when drafting briefs

## Related

* [Marketing overview](/teams/marketing/overview)
* [Copywriting](/teams/marketing/copywriting)
* [Connections](/connections/overview)


## Related topics

- [Marketing](/docs/teams/marketing/overview.md)